MAM
HUL roadblocks all Zee channels
MUMBAI: FMCG major Hindustan Unilever (HUL) is hosting an advertising roadblock across 25 Zee Network channels that will bring in an advertising premium for the broadcaster.
These channels are Zee TV, Zee Cinema, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telegu, Zee Studio, Zee Café, Zee Trendz, Zee Premiere, Zee Action, Zee Classic, Zee Smile, Zing, ETC Music, Zee Punjabi, ETC Punjabi, Jagran, Akaash Bangla, Ghantalu, 24 Taas, 24 Ghanta, Zee Talkies, Zee Sports and Zee Tamil. As reported earlier on Indiantelevision.com, the partnership will see HUL consume the network‘s entire advertising airtime on 24 September with an aim to fetch a huge brand exposure. As part of the initiative, the channels will embed the HUL brands within Zee‘s graphical packaging elements to create product relevance. Says Zee Entertainment Enterprises chief revenue officer Joy Chakraborty, “It‘s great to have co-created an innovative value proposition with a high net worth client like HUL. The initiative is not only well conceived and knitted together on a common theme but it also exploits the full potential of all our channels through seamless execution. So, innovation in leveraging the scale and width of our reach plus a well thought out communication is sure to result in a holistic and engaging communication solution.” Adds HUL GM media services Srikanth Srinivasamadhavan, “We are pleased to be part of an idea that will exclusively reach us to more than 100 million viewers in India at the same time throughout the day. It is innovative and is expected to bring stronger engagement with consumers.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
