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NEW YORK: WPP, the world’s biggest advertising group, is being sued by investors who reckon the company misled them about the state of its struggling media...
MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing,...
NEW YORK: Two heavyweights of the advertising world are joining forces to take on the industry’s entrenched giants. Horizon Media Holdings and Havas have launched Horizon...
MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: WPP Media has nabbed Vinish Mathews, former chief strategy officer at Mindshare India, to head its team Fulcrum operations across south Asia. The appointment marks...
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