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LONDON: WPP Media has deepened its partnership with Google, securing privileged access to YouTube’s creator and content insights to supercharge the group’s creator-led marketing play. The...
NEW YORK: Trends used to take time. Now they arrive fully formed at breakfast and die by lunch. WPP Media has decided to stop chasing them...
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook....
MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
