Content Connect opens access to rich metadata to sharpen CTV planning and buying
The French giant swallows award-winning Bearded Kitten to scale its immersive brand experiences
WPP Media to power InCred Money’s next growth phase with a data-led, full-funnel strategy
Outdated funding models hold back a sector ripe with regional opportunity and IP potential
The Paris-based ad giant acquires Unnest, a cloud & AI specialist, as it races to deploy automation