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MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
PARIS: Havas has pounced on Bearded Kitten, scooping up the multi-award-winning experiential agency in a move that proves live brand experiences are no longer the industry’s...
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.The fast-growing investment platform has appointed WPP Media as its performance marketing partner,...
MUMBAI: India’s media and entertainment sector is trapped in a paradox. High growth, high opportunity, but persistently low institutional capital. At the CII Big Picture Summit,...
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