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PARIS: Havas has pounced on Bearded Kitten, scooping up the multi-award-winning experiential agency in a move that proves live brand experiences are no longer the industry’s...
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.The fast-growing investment platform has appointed WPP Media as its performance marketing partner,...
MUMBAI: India’s media and entertainment sector is trapped in a paradox. High growth, high opportunity, but persistently low institutional capital. At the CII Big Picture Summit,...
PARIS: Havas is buying Unnest, a French data consulting and engineering outfit, in a bid to beef up its ability to deploy AI-driven marketing solutions at...
BRUSSELS: The EU has handed Omnicom a clean bill of health for its $13.25bn all-stock takeover of Interpublic Group, firing the starting gun on the creation...
