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A decade of building campaigns across continents, and now a bigger mandate
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
Case withdrawn weeks after court blow, leaving media battle quietly unresolved
Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
Big Four review finds no issues while rival flags hidden fees, fuelling industry-wide scrutiny of ad tech pricing
