By VINAY KANCHAN The creative presentation: – Typically the end product of the many hours of self satisfaction that has preceded it. Till the point when...
MUMBAI: The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign...
By VINAY KANCHAN The Media Review – Most men have a problem comprehending figures (except those of the female form). Figures intimidate men and take them...
Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young...
By VINAY KANCHAN The prologue to an agency review – an agency review is ideally an open minded exercise that is meant to evaluate the performance...