The flash committers – a tribe usually found in the upper echelons of the corporate world. These people instantly commit timelines and deliverables with the earnestness...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
By VINAY KANCHANIt was a wretched Saturday morning. Well, to be fair the weather was in top form, but almost the entire agency had been dragged...
By VINAY KANCHAN The appropriators: – a tribe who give themselves the right to lord over other people, often to achieve their own ends, even when...
By VINAY KANCHAN The agency churn phenomenon: – One of the big problems facing the industry today is that more people seem to be exiting it...
