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Let me start with a question? If it rains in Mumbai, why is there is no campaign for ice cream in the rest of India?If there...
By VINAY KANCHANThe Headhunters – a noble tribe that gets us all a better deal. Sworn to secrecy and acting with the utmost discretion they...
By VINAY KANCHAN The escape artist: – the ad industry‘s tribute to Houdini, the great American magician, most famous for his escape acts. Over...
By VINAY KANCHAN Meeting (refer ‘cul de sac‘) – inspired somewhat by the concentration camp model employed by the Third Reich, a process which involves trapping...
By VINAY KANCHAN Celebrity endorsement – only to be considered if client wants an answer right then, you have to really use the urinal and he...
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