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Corporate identity and image design rules of the past are gone and so are the principles of old-fashioned mass marketing blitzes. What is now new is...
At the early dawn of the office cubicles, the expensive and elegantly dressed secretarial pools were eliminated as grown-up executives were ordered to type and lick...
An agency’s edge come only with its people. With a total of seven offices , Mindshare’s revenue pie across markets is well distributed. Meet the agency’s...
He can be called an outsider to the broadcasting world, but he claims to have seen the media from both sides. Having spent close to 30...
The proof of the pudding is in the eating. And the proof of a good service provider is in the good things that clients have to...
