MAM
US PR firm Giles Communications launches sports marketing division
MUMBAI: American PR and marketing communications firm Giles Communications has announced the creation of a new Sports Marketing Division. It has Mark J. Jeffers as sports marketing VP.
Giles Communications will celebrate its 20th anniversary next year.
The Giles Communications sports marketing division aims to offers a resource for any organisation’s sports marketing needs through programs such as special events, promotions and celebrity appearances focused on the world of professional sports. In addition, Giles is applying its traditional services – such as event management, publicity generation and Web site design – to the needs of clients in the sports arena.
Giles Communications serves American and global clients in the technology, music, consumer and education sectors. Its major past and present clients include Yamaha America, Consumer Reports, The American Music Conference, Sibelius, Turtle Beach, Sony, Fujitsu, Dymo, Texaco, VH1 Save The Music and Yamaha Electronics.
Giles Communications is a full-service public relations and marketing communications firm. It offers expert services in publicity, new media, corporate communications, media strategy and community and investor relations.
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
