Brylcreem in co-branding association for movie ‘Garam Masala’

MUMBAI: Haircare brand Brylcreem has entered into a co-branding association for the upcoming multi-starrer Garam Masala. As per the deal, footage from the Brylcreem ad will be part of Garam Masala promotions on television.
 
 
Delhi-headquartered movie-marketing solutions provider Interactive Television has done the deal for Brylcreem. Says, the company’s director Ajay Mehta, “30-second promos of Garam Masala on television will feature footage from the Brylcreem gel ad. The idea is to capitalise on the high-profile star cast which boasts of male icons such as Akshay Kumar and John Abraham.”
 
 
Reportedly, the producers of Garam Masala are also planning a music video to promote the movie. The video will feature Akshay Kumar and John Abraham. The song titled Kiss Me Baby is sung by Adnan Sami and composed by Pritam Charaborty. Sameer has penned the lyrics.
 
 

Venus is producing Garam Masala which is due for release on 3 November. The movie is directed by Priyadarsan.