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Microdrama experiment exits stage left as audio giant sharpens focus on profitability, overseas growth and IPO ambitions
Astro and IDN App partnerships boost microdrama reach across Southeast Asia
AppsFlyer data shows marketers fleeing North America and south-east Asia to chase mobile-first audiences in India
The Singapore-based microdrama company is taking its content directly to consumers, backed by 20 original titles and a foothold in the two biggest markets outside China
Two new micro-drama series aim to simplify fraud awareness and everyday money safety
