Lalbazaar, Shwetkali and Kaalipotka return as ZEE5 expands Bangla content into AI and sports
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
Final season may miss its expected 2026 window as Netflix has yet to confirm a new date
New Shorts, Premium Lite and incentive schemes reshape creator earnings from 2027
Six iHeartPodcasts will roll out across both platforms as streaming rivals chase fandom-led viewing
