After Mahabharat's strong debut, streamer expands its AI-made content slate
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
Omdia says growth surged in 2025 but forecasts a slower pace from 2026
Free streaming platform hits 10 million users as India’s public media push grows
New WAVES OTT framework links content pitches with marketing plans and reach.