MAM
Dabur Herb’l collaborates with Disney
Mumbai: Dabur Herb’l Charcoal, the premium toothpaste brand, has announced an exciting collaboration with Disney’s Star Wars franchise. In a galaxy not so far away, the two iconic brands have united to introduce a limited edition Star Wars pack for Dabur Herb’l’s popular activated charcoal toothpaste.
This unique collaboration brings together Dabur Herb’l Activated Charcoal toothpaste, renowned for its whitening properties, with the timeless allure of Star Wars, captivating young adults across the galaxy and making oral care an adventurous experience. Inspired by the black color toothpaste & its powerful ingredient story, Darth Vader was picked to grace the packaging, symbolising the power of activated charcoal in our toothpaste to fight stains for whiter teeth.
Star Wars Day is an informal commemorative day observed annually on 4 May to celebrate the Star Wars media franchise created by filmmaker George Lucas. We choose this day to launch the beautiful premium packaging with the campaign – “Embrace the Dark Side” and choose Black Toothpaste for Whiter Teeth.
Dabur India Ltd EVP marketing Abhishek Jugran said “This collaboration, first in Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb’l Activated Charcoal toothpaste’s proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb’l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver one shade whiter teeth in one week.
We are very happy with the association with Disney as their characters are most watched and loved across GenZ & Millennials which Dabur Herb’l products also cater to.
The limited edition Star Wars pack of Dabur Herb’l Activated Charcoal toothpaste will be available across Amazon starting 1 May.
May the force be with your smile!
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
