iWorld
Hotstar and Akamai renew web streaming partnership
NEW DELHI: Video streaming platform Hotstar and content delivery network Akamai Technologies Inc. today announced the renewal of their partnership to support Hotstar in delivering live sports content and the expected surge in viewership with the help of Akamai’s Intelligent Platform.
Hotstar which was launched in February last year claims 65 million downloads and a content portfolio that covers local and international drama, movies and sports. Live sports in particular has seen a huge surge in viewership on Hotstar, especially as audiences turn to mobile as the primary screen for cricket updates and streaming.
The partnership between Hotstar and Akamai announced in Bangalore plans for an expected surge in viewership over the next 18 months especially in light of the 2016 ICC World Twenty20 tournament in India, which saw a peak of 1.55 million concurrent video streams, and an average concurrency close to 350,000. The peak traffic for this event almost doubled from 655 Gbps in 2015 to 1.3 Tbps this year, highlighting the growing demand for live streaming online, across devices.
Star and Hotstar delivered more than 23 million hours of live sporting video over the course of the T20 World Cup with the help of Akamai’s Media Delivery Solutions. The two companies are currently working to deliver the 2016 season of the Indian Premier League, which has also seen a surge in viewership over the last 2 years.
“The Internet has become an important source for accessing global sporting events, and Akamai has consistently helped deliver events of scale around the world. Hotstar is a valued partner for Akamai and one that is consistently setting new benchmarks in video streaming and live sports consumption in particular. We are extremely proud of this successful partnership,” said Akamai Technologies Vice President, Media, APJ Parimal Pandya.
“Since the launch of Hotstar in February 2015, we have seen a 10x increase in online viewership for sporting events. Planning for concurrency in live sports is a big part of delivering an outstanding uninterrupted experience for our users and Akamai has been an instrumental partner in helping us scale numbers that are very rarely seen online globally,” said Hotstar CEO Ajit Mohan.
As Hotstar continues to develop and bring to market world class events, including movie premieres and live sports such as the ongoing Indian Premier League and the upcoming 2016 Summer Olympics in Rio, the two companies are working together to introduce new features and innovations on the video streaming front.
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
