iWorld
Netflix in partnership with Phantom Films announces original Indian series
MUMBAI: Netflix in partnership with Phantom Films has announced the launch of a new original series based on the critically-acclaimed best-selling novel Sacred Games by Indian author Vikram Chandra.
The series will be available to Netflix members globally upon completion.
Set in Mumbai, the film delves into the city’s intricate web of organized crime, corruption, politics and espionage that lie beneath India’s economic renaissance. It is an epic masterwork of exceptional richness and power that interweaves the lives of the privileged, the famous, the wretched and the blood thirsty. .
“Over the last few years, I’ve watched with great excitement and pleasure as Netflix has transformed narrative television with its ground-breaking, genre-bending shows,” comments Chandra. “I’m confident that all the colour and vitality and music of the fictional world I’ve lived with for so long will come fully alive on the large-scale canvas provided by Netflix. I’m thrilled to be working with Netflix and Phantom Films.”
“We are very happy to start this journey with Netflix by producing Vikram’s outstanding story, set in Mumbai ” says Phantom Films Madhu Mantena. “And we are extremely confident that, together we will create some exciting and groundbreaking Television content from hereon.”
“We are delighted to partner with creative powerhouse, Phantom Films, to bring Vikram Chandra’s epic novel to life with the best Indian and global film talent available today,” adds Netflix VP of international original series Erik Barmack. “Sacred Games reinforces our commitment to bring the authenticity of local stories to Netflix members across 190 countries worldwide.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
