Brands
Unilever bags max at Zee Mindspace Awards
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.
Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Added ZEEL chief business officer Sunil Buch: “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”
“ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Winners of Zee Mindspace Awards 2016 | |
|---|---|
| Category | BRAND |
| Air conditioner | LG |
| airlines | AIR INDIA |
| Banks | STATE BANK OF INDIA |
| BATHING SOAP | DOVE |
| BISCUITS | 50:50 |
| CEREALS/OATS | KELLOGG’S |
| CHOCOLATES | DAIRY MILK |
| COLD BEVERAGES (AERATED) | COCA-COLA |
| COLD BEVERAGES (NON-AERATED) | MAAZA |
| CONFECTIONARY (TOFFEE, GUM, MINT) | CADBURY CHOCLAIRS |
| DEODRANTS | FOGG |
| FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) | SURF EXCEL |
| Face wash | HIMALAYA |
| FAST FOOD CHAINS | MCDONALID’S |
| FOUR WHEELER | MARUTI |
| HAIR COLOUR & DYES | GARNIER |
| HAIR OIL | PARACHUTE ADVANSED |
| LIFE INSURANCE | LIC |
| MOBILE SERVICE PROVIDERS | AIRTEL |
| MOBILE/SMART PHONES | SAMSUNG |
| MOISTURISER/BODY LOTION | VASELINE |
| MOSQUITO REPELLANTS/HOME INSECTICIDE | GOOD KNIGHT |
| NOODLES/PASTA | MAGGI |
| ONLINE SHOPPING | FLIPKART |
|
PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS) |
LAYS |
|
PAINT |
ASIAN PAINTS |
|
REFRIEGERATORS |
LG |
| SHAMPOO & CONDITIONER | DOVE |
| SKIN CREAM | POND’S |
| TEA/COFFEE |
TATA TEA |
| TOOTHPASTE/TOOTHBRUSH | COLGATE |
| TV SETS | SONY |
|
TWO WHEELERS |
HONDA |
| TYRES | MRF |
| WASHING MACHINES | LG |
| WATER PURIFIERS | AQUAGUARD |
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
