AD Agencies
Ogilvy earns Network of the Year at the 2024 D&AD Awards
Mumbai: With 44 total Pencils and 52 Shortlists, highlighted by 1 Future Impact Pencil and 4 Yellow Pencils, Ogilvy was named Network of the Year at the 2024 D&AD Awards. It marks the first time Ogilvy has earned the honour at the D&ADs since 2020.
Ogilvy’s global chief creative officer Liz Taylor said: “The D&AD Awards are among the most prestigious global award shows in our industry, so it’s a genuine thrill to be named Network of the Year. It’s a testament to all our brilliant people who are united by a belief in the power of creativity to create impact for our clients and in our communities around the world. We are particularly gratified to have been recognised for doing our best work on behalf of our biggest brands. We wouldn’t be where we are without our incredible clients, whose continued partnership and collaboration drive us forward.”
“Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, which is awarded to early-stage projects that demonstrate the potential to drive behavioural, environmental, societal, or policy change through creativity. The campaign created biodegradable caps which affixed to bottles of water to mineralize the water and make it safe for consumption. The caps were created via 3D printing and made from sweet corn starch-based resin—a sustainable and biodegradable option—which considerably reduces dependence on conventional plastics. The caps were distributed in Colombia to areas that lack access to clean drinking water.
Two Ogilvy campaigns earned Yellow Pencils, which are given to “outstanding work that achieves true creative excellence.”
“Michael CeraVe” for CeraVe by WPP Onefluence, led by Ogilvy PR North America, earned 3 Yellow Pencils—one each in Media (Social), PR (Use of Talent & Influencers), and PR (Integrated). The campaign, built on the internet rumour that actor Michael Cera was the mastermind behind CeraVe, was brought to life across multiple online platforms through influencer partnerships, before culminating in a Super Bowl TV spot that proved that CeraVe was actually developed by dermatologists. The campaign also earned 2 Graphite Pencils, 1 Wood Pencil, and 5 Shortlists.
Dove’s “#TurnYourBack,” developed by Ogilvy UK and DAVID Madrid, won a Yellow Pencil in the Integrated (Large Enterprise) category. #TurnYourBack was created in response to the Bold Glamour filter on social media, with an influencer-led effort to address the psychological impact on girls and women’s confidence that invited women everywhere to fight the filter by not showing their faces.
In total, the Ogilvy network earned 1 Future Impact, 4 Yellow, 11 Graphite, and 28 Wood Pencils, with 52 Shortlists. The D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production and craft disciplines, judged by more than 300 global creative leaders, practitioners and innovators.
AD Agencies
Advertising Rocks Season 4 returns to Goafest 2026 with musical flair
Industry talent takes centre stage as music meets creativity at Goafest
MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.
Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.
Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.
Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”
Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”
Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.
