Brands
Nexus Select Malls launches Asli Happyness Wala Sale with Ayushmann Khurrana
MUMBAI: In India, the land of perpetual celebrations, festivals mean one thing – shopping!
But let’s admit it, nothing dims the festive spirit faster than spotting sky-high price tags and those pesky tax add-ons.
Enter every Indian’s favorite word: SALE!
This Christmas, Nexus Select Malls – which has outlets nationally – has unwrapped the ultimate shopping extravaganza with the Asli Happyness Wala Sale, led by Indian cinema charmer and brand ambassador Ayushmann Khurrana. It’s more than just discounts; it’s a carnival of offline shopping bliss, complete with Santa meet-and-greets and festive cheer that no app can match.
Ready to shop till you drop?
The 25-second digital film begins with Khurrana entering a mall with a friend and a disheartened child, emphasising that the asli happyness of Christmas is best experienced at Nexus Select Malls. As the film progresses, a white-gloved hand taps the child’s shoulder, and his face lights up upon seeing Santa. The film concludes on a lighthearted note as Khurrana humorously asks Santa whether his beard is real, underscoring the authenticity and fun of festive celebrations at Nexus Malls.
Speaking about the campaign, Nexus Select Malls chief marketing officer Nishank Joshi remarked, “At Nexus Select Malls, we believe happiness isn’t something you receive in a parcel. With the Asli Happyness Wala Sale, we invite our patrons to celebrate Christmas with unbeatable offers, magical in-mall experiences, and the joy of togetherness and festive vibes.”
Conceptualised by Ogilvy, the campaign positions Nexus Select Malls as the ultimate festive destination, offering discounts of up to 50 per cent on top brands alongside immersive in-mall experiences. Visitors can enjoy exclusive deals and the festive atmosphere, making Nexus Malls a perfect holiday shopping destination.
The film is now live across all social media channels of Nexus Select Malls, inviting families to revel in the spirit of Christmas with memorable experiences and irresistible offers.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
