Animation
India among A-PAC leaders as animation software market expands at 16% CAGR
MUMBAI: A-PAC is a swiftly growing segment in the animation design software market, with countries such as China, India, and Japan leading this growth. The rising interest toward 3D animations among the younger demographics is boosting the demand from the market, says Technavio.
Analysts forecast the global animation design software market to grow to USD 4,288.94 million by 2021, at a CAGR of more than 16% over the forecast period, according to their latest report. Global animation design software market to grow to USD 4,288.94 million by 2021, posting a CAGR of over 16%.
The research study by Technavio on the global animation design software market for 2017-2021 provides a detailed industry analysis based on the end-users (media and entertainment (M&E) industry and gaming industry) and geography (the Americas, EMEA, and APAC).
Animation design software is a tool for creating images that appear to be moving. It also creates visual effects with the aid of computer graphics. The media and entertainment industry are the largest end-users for this software, where it is used for movies, television programs, print media, concerts, award shows, advertisements, M&E videos, and Internet media.
Technavio analysts highlight the following three factors that are contributing to the growth of the global animation design software market:
1. Increased use of animation design in movies and video games
2. Use of animation design software for TV commercials
3. Rise in demand from APAC
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4.Increased use of animation design in movies and video games
“The use of animation design in the film and television industry is rapidly increasing, driven by the rising popularity of animated movies such as Cars, Toy Story, and The Incredibles. The enhanced graphics, clarity and quick rendering of frames drives the popularity of the software,” says Ishmeet Kaur, a lead analyst at Technavio for enterprise application research.
The demand for games with animated characters and imageries is another key factor driving the market growth. The gaming industry is a major end-user in the global animation design software market, where they use the software to create stunning animation effects in 3D and complex animations.
Use of software for TVCs
The increased use of design and animation in television commercials is a major growth driver for the global animation design software market. Companies across the globe are integrating the best marketing tools to differentiate themselves from their competitors and establish a strong market foothold. Companies are producing 3D animated commercials to provide potential customers with advertisements animation and design software. LG, Rolls-Royce, and Motorola are among the major brands that implemented 3D animation techniques in their product advertisements.
Rise in demand from APAC
“APAC is a swiftly growing segment in the animation design software market,” says Ishmeet.
A notable investment of USD 3.05 million in the Anime Consortium was made in Japan by Kodansha, Shogakukan, Shueisha, KADOKAWA, Bushiroad, Good Smile Company, and Toei Animation. This investment and the collaboration with anime studios and game developers helped Anime Consortium add more value-added anime content in its projects.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
