Brands
Arjoon Bose joins Coach as VP marketing for Emea and India
LONDON: Coach has handed the keys to its marketing playbook across Europe, the Middle East, Africa and India to Arjoon Bose, appointing him vice president marketing as the American fashion label sharpens its focus on a new era of growth.
Bose, who takes on the role from London, brings with him a formidable global résumé and a reputation for marrying brand craft with commercial momentum. His brief is clear. Reintroduce Coach, proudly known as America’s Original House of Leather, to a new generation of consumers through self expression, creativity and modern confidence, while staying true to its New York roots.
Announcing the move, Bose described the appointment as a leap into the world of fashion and retail after years at the helm of global consumer brands. He spoke of a renewed approach to brand building at Coach and the opportunity to work with international teams to fuel the label’s worldwide momentum.
Before joining Coach, Bose served as global chief marketing and digital officer at Bel in Paris, steering brand and digital strategy across markets. Prior to that, he spent nearly a decade at General Mills, where he led everything from premium ice cream to better for you snacking across Europe, Australia, Asia and Latin America. His tenure included senior leadership of Häagen Dazs and the founding of General Mills’ venture arm, 301 INC Europe.
Earlier in his career, Bose cut his teeth at L’Oréal, spending ten years across India and Europe and playing a pivotal role in the creation and global rollout of brands such as Garnier Men and Ultimate Blends. Along the way, he built a track record for launching products that travelled well, grew fast and spoke clearly to changing consumer tastes.
At Coach, Bose will report into the global leadership team at parent company Tapestry and work closely with regional and international partners to drive brand relevance across diverse markets.
For Coach, the appointment signals an intent to blend heritage with modern storytelling. For Bose, it marks a return to fashion with a marketer’s eye and a storyteller’s instinct, ready to take a storied label into its next chapter.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
