Brands
Cox & Kings plans romantic trail based on Jab Harry met Sejal
MUMBAI: Bollywood fans, after watching a film, always fancy about visiting the beautiful foreign locales where the movie is shot. Cox and Kings, a leading leisure and education travel group with operations in 22 countries, has introduced a special romantic trail to Europe based on the film Jab Harry met Sejal.
The package has been announced well in advance before the release of the film which is slated to release on 4th Aug 2017. The tour is a bunch of exquisite experiences at some of the most beautiful and charming destinations in Europe such as Prague, Budapest and Amsterdam. Here’s a chance for the Bollywood lovers to visit the beautiful locales even before the movie hits the theatres as the first departure of the tour is scheduled on 31 July 2017.
The story of the film revolves around Harry and Sejal’s journey across Europe which is full of love, life, thrill, fantasy and the voice within. Similar to the lead protagonists in the film portrayed by Shahrukh Khan and Anushka Sharma, you can also enjoy the experience of falling in love through Cox & Kings’ Jab Harry Met Sejal excursion. Highlights of the tour include:
• A guided walking tour of Prague, the city that depicts the hilarious relationship which Shah Rukh Khan’s Harinder Singh Nehra shares with Anushka Sharma’s Sejal. Commence your exploration of this city with the imposing Prague Castle, Royal Castle, gothic St. Vitus Cathedral, the Royal Palace and the gardens, the famous Astronomical Clock, a special High tea organised for you at the famous Hotel Intercontinental and mouth-watering dining experience
• A guided highlight city tour of Fairy-tale, picturesque and charming Cesky Krumlov- one of the most beautiful towns in Europe. Also experience a Pub crawl tour and dive into the city’s legendary nightlife together with an international crowd of fellow travellers from across the world and highly motivated party guides
• Orientation tour of Bratislava- the greater metropolitan area
• A guided highlight city tour of Budapest- explore the locales of the city where the movie has been shot, admire the World Heritage sights of Buda Castle and the Castle District, walk along the Fisherman’s bastion for superb views of St. Stephen’s cathedral, Hero’s square the Danube embankment and the Chain bridge, explore the famous cafes
• Amsterdam- a canal cruise, Zaanse Schaans- for Windmill, Clogs, Cheese, Madurodam – an enchanting miniature city that features the best of the Netherlands
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
