MAM
FCB Kinnect appoints Priyanka Nair as national strategy director
Mumbai: Digital-first creative agency, FCB Kinnect, has appointed Priyanka Nair as national strategy director, furthering its commitment to pioneering a future where digital remains the cornerstone of brand communication strategy.
Priyanka moves from Ogilvy, where she was executive vice president – planning and strategy.
As our new national strategy director, Priyanka will spearhead the creation of transformative strategic solutions for our clients. With her profound expertise in deep thinking, she will enhance our digital capabilities, recognising their critical role as the foremost channel for brand development in the current market landscape.
Based out of the agency’s Mumbai office she will spearhead the planning teams across all three geographies – Delhi, Bengaluru, and Mumbai.
Under the guidance of Priyanka, the agency will also set up and run the transformation, expert alliances and knowledge verticals.
With over 15 years of experience, she was also associated with Creativeland Asia. Priyanka has worked closely with brands like Coca-Cola Nutrition, Minute Maid, Audi India and Tata Sky (now Tata Play), among others.
Her work has bagged various awards at the Cannes Lions, EFFIES India, EFFIES APAC and more.
On the appointment, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “Priyanka’s addition strengthens the strategic direction of our digital assets towards impactful marketing. Her expertise will bolster our brand building capabilities, further amplifying our dedication to using creativity as an economic multiplier.”
FCB Kinnect COO Chandni Shah added, “Since we already possess an integrated model blending media, tech, content, and creativity around business goals, Priyanka’s appointment will allow us to maximise our offerings, by continuing to support clients through crafting insight-driven strategies which will fuel business growth.”
“I am super thrilled to jump onto this exciting new journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some fun work, but also help add value to clients and maximise effectiveness for both business and brand,” said FCB Kinnect national strategy director Priyanka Nair on joining FCB Kinnect.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
