Airtel ad most watched on Youtube India in Q3 ’17

MUMBAI: YouTube has released the Q3 ’17 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These ten ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting for 69 per cent of total watch time. As per App Annie*, every month, 180 million Indians watch YouTube on the mobile.

Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a half minute ad, for F3 device garnered close to 30 lakh views in around 20 days.

1. Airtel India

2. MuscleBlaze

3. Bajaj Finserv

4. Panasonic Smartphones

5. Flipkart

6. OPPO Mobile India

7. Xiaomi India

8. ICICI Bank

9. Let’s Droom

10. Durex India