e-commerce
Flipkart’s Big EOSS 2024 sets the stage for the largest fashion extravaganza
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has announced its much-anticipated ‘Big End of Season Sale’ (Big EOSS) beginning 1 June 2024. With the stage set to be one of the largest celebrations of fashion, the Big EOSS will offer customers a wide range of trendy styles, premium brands and exciting Gen Z offerings curated on ‘SPOYL’, delivered to every serviceable pin code PAN India.
The Flipkart Big EOSS 2024 will offer choices from over 12,000 brands and two lakh plus sellers, with the option of open-box delivery across categories like sports shoes, watches and jeans. Same-day delivery will be available on over one lakh products. Some of the popular choices include styles from Puma, Adidas, Nike, Tommy Hilfiger, Fossil, Titan, Crocs, UCB, Vero Moda, Only, W, USPA, Arrow, American Tourister, Peter England, to name a few among the wide selection of brands available on Flipkart.
Customers can avail of various bank offers when making their purchases during Flipkart’s Big EOSS, such as 10 per cent Instant Discount on Credit Cards & Credit Cards EMI across RBL Bank, BOB Bank, HSBC Bank (with minimum order value of Rs 2,500). They can also avail offers with Flipkart UPI on a minimum order value of Rs 200.
In the run-up to Big EOSS, Flipkart has also launched a star-studded marketing campaign featuring Allu Arjun and Alia Bhatt, which has encouraged wishlisting of products by customers PAN India.
Speaking about the Big EOSS, Flipkart Fashion vice president and head Arief Mohamad said, “Season after season, Flipkart’s Big EOSS isn’t just a fashion shopping event – it’s a celebration! It gives us the opportunity to bring joy to our customers as we continue to focus on offering the best value and the widest range of trendy styles from top brands. The Big EOSS shopping extravaganza has not only delighted customers across India, but has fuelled positive growth for sellers and brands on our platform. We’re dedicated to offering the latest and best in fashion – across apparel, footwear, and accessories – all accessible through customized on-app experiences.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
