e-commerce
Flipkart’s Big EOSS 2024 sets the stage for the largest fashion extravaganza
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has announced its much-anticipated ‘Big End of Season Sale’ (Big EOSS) beginning 1 June 2024. With the stage set to be one of the largest celebrations of fashion, the Big EOSS will offer customers a wide range of trendy styles, premium brands and exciting Gen Z offerings curated on ‘SPOYL’, delivered to every serviceable pin code PAN India.
The Flipkart Big EOSS 2024 will offer choices from over 12,000 brands and two lakh plus sellers, with the option of open-box delivery across categories like sports shoes, watches and jeans. Same-day delivery will be available on over one lakh products. Some of the popular choices include styles from Puma, Adidas, Nike, Tommy Hilfiger, Fossil, Titan, Crocs, UCB, Vero Moda, Only, W, USPA, Arrow, American Tourister, Peter England, to name a few among the wide selection of brands available on Flipkart.
Customers can avail of various bank offers when making their purchases during Flipkart’s Big EOSS, such as 10 per cent Instant Discount on Credit Cards & Credit Cards EMI across RBL Bank, BOB Bank, HSBC Bank (with minimum order value of Rs 2,500). They can also avail offers with Flipkart UPI on a minimum order value of Rs 200.
In the run-up to Big EOSS, Flipkart has also launched a star-studded marketing campaign featuring Allu Arjun and Alia Bhatt, which has encouraged wishlisting of products by customers PAN India.
Speaking about the Big EOSS, Flipkart Fashion vice president and head Arief Mohamad said, “Season after season, Flipkart’s Big EOSS isn’t just a fashion shopping event – it’s a celebration! It gives us the opportunity to bring joy to our customers as we continue to focus on offering the best value and the widest range of trendy styles from top brands. The Big EOSS shopping extravaganza has not only delighted customers across India, but has fuelled positive growth for sellers and brands on our platform. We’re dedicated to offering the latest and best in fashion – across apparel, footwear, and accessories – all accessible through customized on-app experiences.”
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
