Brands
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018
MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018.
The fin-tech company launched mutual funds on its platform in April 2016 and has over 20 partners, which includes India’s top asset management companies (AMC) on board. This department provides investment solutions to retail consumers as well as specialised advice to HNIs and institutions.
Paisabazaar.com CEO and co-founder Naveen Kukreja says, “Paisabazaar.com has created a complete spectrum of financial products to cater to all personal finance needs of our customers. While we are the market leaders for lending products, our investment portfolio too has witnessed over 3X growth since launch.
Since last year, the mutual funds AUM has grown by over 30 per cent with customers from over 650 cities and towns. The aim is to get more than 4000 new customers and over 6000 SIPs every month and the focus will remain on creating a seamless investment experience for consumers.
Paisabazaar.com director of mutual funds Manish Kothari adds, “Our mutual fund customers benefit from cutting-edge features and hassle-free digital processes. Along with varied fund choices from top AMCs, we also provide assistance from an expert investment team that assists you to create a customised portfolio according to your needs and profile. Customers may also transact and track their investments on the go on a real-time basis through a personalised dashboard, which is also available on our mobile app.”
ICICI Prudential AMC SVP and head of marketing, digital and customer experience Abhijit Shah believes that Paisabazaa, in a short span, has established itself as agile, trustworthy and customer friendly online financial marketplace. It has emerged as one of ICICI’s most valuable online partners.
It is the only financial player to disburse loans worth Rs 2500 crore in the financial year 2016-17. The company is targeting a 3X growth and aims to cross Rs 6000 crore annualised disbursal run rate by the end of this financial year. It plans to touch annualised disbursal of Rs 25000 crore by 2020.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
