iWorld
Roland-Garros 2024: Catch the clay-court action live and exclusive only on Sony LIV!
Mumbai: Sony LIV, India’s premier destination for international tennis tournaments, reaffirms its commitment to delivering top-tier tennis action to Indian audiences as it now streams the highly anticipated Roland-Garros. Following the conclusion of the Australian Open, Sony LIV is poised to provide unmatched excitement starting as top players from around the globe converge on the clay courts of Paris.
The OTT platform has established dominance in the tennis streaming realm by securing exclusive rights to major Tennis Grand Slams, capturing 83 per cent of OTT Tennis viewership in India. With a strong focus on Connected TV users, accounting for 55 per cent of its tennis viewership, Sony LIV has solidified its position as the leading platform for tennis enthusiasts. Offering unparalleled coverage of prestigious events like the Australian Open, The Roland-Garros, The U.S Open, Davis Cup and ATP Masters. Sony LIV has emerged as the top choice for tennis fans seeking high-quality streaming experiences.
With Hyundai and Johnnie Walker Refreshing Mixer non-alcoholic onboard as the co-presenting sponsor, along with Dezerv, NoBroker.com & Ultratech as partner sponsors, and Rolex, BMW and Redbull also onboard, Sony LIV aims to enhance viewer experiences and deliver premium sports content. This collaboration reflects Sony LIV’s dedication to providing unparalleled tennis coverage.
This is not all! Sony LIV is revolutionizing live sports coverage by offering 10 streams, including seven court feeds and two world feeds. At 8 pm, viewers can enjoy additional commentary options in Hindi, Tamil, and Telugu, enhancing inclusivity and engagement among fans of diverse linguistic backgrounds. This initiative sets a new standard in sports broadcasting by ensuring no action is missed and catering to a wider audience base.
Sony LIV’s dominance in the digital landscape signifies a commitment to top-tier sports entertainment. With strategic partnerships driving excellence, viewers can now enjoy thrilling tennis matches with Djokovic, Swiatek, and more. Brace for an epic showdown like Djokovic vs. Swiatek, while India’s Bopana shines on the global platform. Stay tuned for intense battles and unforgettable moments that redefine sports streaming!
Sony LIV head ad revenue Ranjana Mangla:
“At Sony LIV, we’re deeply grateful for the partnership with Hyundai, Dezerv, Johnnie Walker Refreshing Mixer Non-alcoholic, NoBroker.com, Ultratech, Rolex, BMW and Redbull for the Roland-Garros 2024. This collaboration not only elevates the viewing experience for tennis fans worldwide but also provides our partners with unparalleled exposure to a highly engaged audience. We are glad our sponsors benefit from extensive brand visibility and association with one of the most prestigious events in tennis, enhancing their reach and engagement with their target audience. Together, we’re committed to delivering unforgettable moments and creating lasting memories for tennis fans around the globe.”
Hyundai Motor India AVP & vertical head, marketing Virat Khullar:
“At Hyundai, we are constantly evolving with different formats to connect and communicate with the audience. Our partnership with Sony LIV for the Roland-Garros underscores our commitment to engage with discerning audiences and deliver premium sports content through digital platforms. Tennis in India is a mass yet premium sport and Hyundai exemplifies this philosophy. This collaboration represents more than just a sponsorship; it embodies the spirit of sportsmanship and our shared vision of enhancing the sports-viewing experience for our audience. We strongly believe our partnership will yield great potential for us to engage with people across geographies and delight tennis aficionados this season.”
Don’t miss a moment of the excitement at the Roland-Garros, streaming exclusively on Sony LIV!
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
