iWorld
Roland-Garros 2024: Catch the clay-court action live and exclusive only on Sony LIV!
Mumbai: Sony LIV, India’s premier destination for international tennis tournaments, reaffirms its commitment to delivering top-tier tennis action to Indian audiences as it now streams the highly anticipated Roland-Garros. Following the conclusion of the Australian Open, Sony LIV is poised to provide unmatched excitement starting as top players from around the globe converge on the clay courts of Paris.
The OTT platform has established dominance in the tennis streaming realm by securing exclusive rights to major Tennis Grand Slams, capturing 83 per cent of OTT Tennis viewership in India. With a strong focus on Connected TV users, accounting for 55 per cent of its tennis viewership, Sony LIV has solidified its position as the leading platform for tennis enthusiasts. Offering unparalleled coverage of prestigious events like the Australian Open, The Roland-Garros, The U.S Open, Davis Cup and ATP Masters. Sony LIV has emerged as the top choice for tennis fans seeking high-quality streaming experiences.
With Hyundai and Johnnie Walker Refreshing Mixer non-alcoholic onboard as the co-presenting sponsor, along with Dezerv, NoBroker.com & Ultratech as partner sponsors, and Rolex, BMW and Redbull also onboard, Sony LIV aims to enhance viewer experiences and deliver premium sports content. This collaboration reflects Sony LIV’s dedication to providing unparalleled tennis coverage.
This is not all! Sony LIV is revolutionizing live sports coverage by offering 10 streams, including seven court feeds and two world feeds. At 8 pm, viewers can enjoy additional commentary options in Hindi, Tamil, and Telugu, enhancing inclusivity and engagement among fans of diverse linguistic backgrounds. This initiative sets a new standard in sports broadcasting by ensuring no action is missed and catering to a wider audience base.
Sony LIV’s dominance in the digital landscape signifies a commitment to top-tier sports entertainment. With strategic partnerships driving excellence, viewers can now enjoy thrilling tennis matches with Djokovic, Swiatek, and more. Brace for an epic showdown like Djokovic vs. Swiatek, while India’s Bopana shines on the global platform. Stay tuned for intense battles and unforgettable moments that redefine sports streaming!
Sony LIV head ad revenue Ranjana Mangla:
“At Sony LIV, we’re deeply grateful for the partnership with Hyundai, Dezerv, Johnnie Walker Refreshing Mixer Non-alcoholic, NoBroker.com, Ultratech, Rolex, BMW and Redbull for the Roland-Garros 2024. This collaboration not only elevates the viewing experience for tennis fans worldwide but also provides our partners with unparalleled exposure to a highly engaged audience. We are glad our sponsors benefit from extensive brand visibility and association with one of the most prestigious events in tennis, enhancing their reach and engagement with their target audience. Together, we’re committed to delivering unforgettable moments and creating lasting memories for tennis fans around the globe.”
Hyundai Motor India AVP & vertical head, marketing Virat Khullar:
“At Hyundai, we are constantly evolving with different formats to connect and communicate with the audience. Our partnership with Sony LIV for the Roland-Garros underscores our commitment to engage with discerning audiences and deliver premium sports content through digital platforms. Tennis in India is a mass yet premium sport and Hyundai exemplifies this philosophy. This collaboration represents more than just a sponsorship; it embodies the spirit of sportsmanship and our shared vision of enhancing the sports-viewing experience for our audience. We strongly believe our partnership will yield great potential for us to engage with people across geographies and delight tennis aficionados this season.”
Don’t miss a moment of the excitement at the Roland-Garros, streaming exclusively on Sony LIV!
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
