MAM
Amul, Parle amidst global brands liked by Indians
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola, a Nikkei BP-Market Xcel Data Matrix survey has revealed.
The top 10 brands featured in the survey are a mix of technology, FMCG and retail brands.
According to the Brand Asia Survey 2017, Samsung has emerged as the most popular brand in terms of consumer brand relationship, followed by food and drinks brand Amul and mobile brand Nokia.
“Amul, the food and drinks brand, has scored second place this year beating Coca-Cola (rank 10) and Pepsi (rank 15),” Ashwani Arora, Senior VP Research, Director on Board, Market Xcel, told IANS.
“Nokia is one brand which is revered by Indians and has a high connect and past equity. The brand was once a household name in India. The relaunch of the brand in India has refurbished the emotional connect with consumers as is evident in the survey,” Arora said.
Samsung mobiles and fast-moving consumer goods (FMCG) company Parle ranked fourth and fifth in terms of the most popular brands in India.
“Parle — a brand from the pre independence era — goes on to prove the love people have for it still. It has ranked fifth this year and its win is solely dedicated to the wide variety of its biscuits which has satiated consumer palettes since ages,” said Arora.
“Hence, Indian brands are equally liked and revered by consumers,” he added.
The survey revealed that Future Group-owned retail business Big Bazaar was the only retail brand to mark a place in the top 10 popular brands at rank six.
According to Arora, the kirana shops are unable to provide the choice, ambience, service and discounts which Big Bazaar offers leading to its popularity among customers.
“The (Big Bazaar) brand has many firsts to its credit. The only national competitor to the brand being Reliance Retail,” he added.
The rest of the brands in the top ten category included toothpaste brand Colgate, messaging platform WhatsApp, FMCG brand Dabur and beverages company Coca-Cola.
A total of 200 brands were surveyed in 13 countries across Asia with a mix of national and international brands.
The categorisation of nominated brands was from FMCG, food and drinks, clothing/fashion, automaker, IT/home electronics, telecom, media/entertainment, finance, retail, restaurants (QSRs), sporting goods, transportation/logistic, aviation, finance and social media (internet).
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
