e-commerce
Paytm ranked among Top 50 global companies
MUMBAI: India’s largest mobile payments platform Paytm’s instrumental role towards pioneering the cashless economy has been honored in American business magazine Fast Company’s annual ranking of the world’s ‘50 Most Innovative Companies’ for 2018. The company is among the only two Indian companies that has joined the list of other leading global companies such as Netflix, Tencent and SpaceX.
Most Innovative Companies is one of Fast Company’s most significant and highly anticipated editorial efforts of the year. To produce the 2018 list, more than three dozen Fast Company editors, reporters, and contributors surveyed thousands of enterprises across the globe to identify the most notable innovations of the year and trace the impact of those initiatives on business and industry.
Paytm has played a key role in making payments easy for Indians. It has pioneered QR based mobile payments in the country and supports all payment methods including Credit/Debit Cards, Net Banking, Paytm BHIM UPI and the Paytm Wallet. It offers customers the widest range of offline and in-store payment use-cases among others. Today the company’s widely accepted QR is enabling merchant partners across India to accept unlimited payments directly into their bank accounts at 0% fee. It is also fast emerging as the largest platform for UPI payments in India.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
