iWorld
ZEE5 ropes in Tata Elxsi for front-end development
MUMBAI: ZEE5, the new OTT platform by Zee Entertainment Enterprises, has partnered with Tata Elxsi for its front-end application development. Tata Elxsi has driven the integration of ZEE5 with the video backend, multi-lingual front-end user experience and multi-CDN networks.
Zee International and Z5 Global CEO Amit Goenka said, “With language as its central proposition, ZEE5 is a digital entertainment platform for every Indian, irrespective of what language they speak and how tech savvy they are. Considering this varied user base, we have used superbly sophisticated technology to make the platform extremely easy to use, with features like display language and content-language selection, voice search and download to watch offline. Tata Elxsi brings in great technical expertise and domain knowledge, and has been a key partner for us in enabling a great user experience on ZEE5.”
At the device level, the Tata Elxsi teams have powered the next generation voice-based user interfaces and integration with multiple DRMs on Android, iOS, Web as well as Android TVs.
Tata Elxsi VP and head – broadcast business unit K P Sreekumar said, “We congratulate ZEE Entertainment on the successful launch of ZEE5. This next generation platform is a key milestone for the industry. With its unique multi-lingual, multi-screen offering, ZEE5 sets a new bar as far as personalised viewer experience is concerned, with its 11 display language options, 12 content language options, download and watch offline and voice search features.”
The app offers the originals, Indian and international movies and TV shows, music, live TV, and health and lifestyle content across 12 languages.
iWorld
OneOTT partners with UP govt for Project GANGA broadband rollout
Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.
MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).
The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.
Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.
STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”
OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”
OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.
In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.
