iWorld
YouTube introduces new initiatives to help creators earn more
MUMBAI: For young artists and aspiring entrepreneurs across the globe, YouTube has been nothing short of a revolution. While advertising has been the major source of revenue for YouTube’s creator community, the Google-owned site now wants to go beyond ads. The tech giant has started working on new tools to enable creators to make more money.
YouTube’s ‘Sponsorship’ feature has now been rebranded to ‘Channel Membership’. Consumers can pay a monthly recurring fee of $4.99 to get unique badges, new emojis, members-only posts in the Community tab, along with access to customised perks offered by creators. Earlier, this feature was limited to select YouTube channels only. This feature will soon be expanded to every eligible channel that commands 100,000 subscribers.
While merchandising may not be a new concept for the YouTube community, the company has partnered with Treespring to help creators design and sell products on the platform. In a tab under the video itself, creators can now offer t-shirts, hats, phone cases or any one of the 20 merchandise items.
To help publishers build better engagement with consumers, YouTube has introduced Premieres, a new way to upload content.
“With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” the company said in a blog post.
For the first time ever, creators can use Super Chat and take advantage of Channel Membership perks on traditional YouTube uploads. These were previously available on Live Videos.
“We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives,” the blog read.
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e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
