iWorld
Eros Now launches new app for FIFA fever
MUMBAI: While the FIFA fever has overtaken the world, over-the-top (OTT) platform Eros Now has launched an app dedicated to football lovers across the globe. The new app called Eros Now Betz has been launched in association with Dab Gaming.
Eros Now Betz is available across Android and Apple devices. Allowing users to be a part of the on-going matches and experience victory as their teams also win along, it will increase the audience engagement. Users will be able to earn points for every correct prediction that they make while the matches are being played in real-time.
“With Eros Now Betz we continue to invest in providing contextual and deep engagement to our viewers around the world. Our recent association with IPL RCB provided some interesting data on how we can leverage topical sporting events and the launch of the Eros Now Betz app further extends this into the world of Football. The thrilling and action-packed World Cup just got more exciting for audiences who can now participate real time,” Eros Digital CEO Rishika Lulla Singh commented on the launch.
Eros Now Betz users will also win a free month of content accessibility to Eros Now’s unparalleled movie library of over 10000 films.
“The World Cup is all about the entire world celebrating football together and we are delighted to be able to partner with Eros Now to bring betting for just the fun of it to their truly global audience. Eros Now Betz enables players to experience all of joy and buzz of betting and winning on World Cup matches without any of the pain of losing. We all think we know a bit about football, now Eros Now subscribers can prove who knows the most without having to line the bookies pockets,” Dab Gaming chairman Ben Walmsley said.
Earlier this year, Eros Now made its debut in IPL as the title sponsor of Virat Kohli-led Royal Challengers Bangalore. The leading OTT platform which is mainly famous for its movie library has associated the brand name with two major sports events of the year.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
