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Netflix unveils new interface for TV

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MUMBAI: Netflix has unveiled a new design that makes it easier for people to discover stories through the TV. The new interface is called App Menu, which aims to offer simpler and easier browsing using fewer buttons on the remote control.

Netflix director product innovation Stephen Garcia said, “At Netflix, we are constantly asking ourselves what can we do to make it even easier for our members to spend less time browsing and more time discovering stories they will love. We realise that there so many great stories on the service, and that sometimes our members need a little bit of help figuring out where to start. The new interface was based on rigorous research and testing around how we can make it easier to find titles on TVs, where navigation can feel a bit tougher when you are restricted to just a few buttons on a remote control,” according to AdvancedTelevision.com.

The new design rolled out to Netflix subscribers around the world from 18 July and is built specifically for the restricted navigation experience when using a TV remote.

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According to Garcia, the new TV interface was designed to make the Netflix experience simpler and more intuitive in a few different ways. “We’ve also made it easier to access titles you’ve saved for later viewing in My List. In our testing of this new interface, we saw that this simpler design helped members find something great to watch.”

Other than the new side navigation bar, the Netflix interface is largely unchanged and is still tile-based with auto playing trailers and a vertical scrolling design.

“While this may feel like an obvious update to some, validating that this TV experience was better for our members took extensive research, testing and technology improvements. Along those lines, we will continuously learn from our members and evolve the TV experience so that it gets even more simple, fun and easy to find the stories that make Netflix great,” he added.

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iWorld

T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar

India–England semi-final records 65.2 million peak streams

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MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.

The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.

The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.

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The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.

According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.

Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.

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“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.

“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”

JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.

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“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.

The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.

With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.

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India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.

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