Brands
HUL top advertiser; Dettol enters top 5 in BARC week 32
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals. It demonstrates ads that were inserted the most in week 32 of 2018.
Top Advertisers:
For week 32, Hindustan Unilever Ltd retained its position as the top advertiser and led with 137938 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others jumped to second position with 112004 ad insertions as last week.
Kolkata based ITC Ltd moved a position down with 54110 ad insertions followed by Procter & Gamble with 36058 ads. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agribusiness and information technology.
Dairy Milk manufacturer Cadbury India entered the top five list and stood at fifth position this week with 32363 ad insertions.
Top Brands:
Cleaning and disinfecting product Lizol was advertised the most and topped the charts with 16924 ad insertions in week 31. Lizol entered the top 5 brands list after a hiatus of a week where it stood at number three in week 30.
Santoor sandal and turmeric soap jumped from its week 31’s third position, to become the second most advertised brand in week 32 with a startling 13916 ad insertions.
The Indian Ministry of Health and Family Welfare that been in the top two list for last few weeks, dipped a position down and became the third most advertised brand this week with 12941 ad insertions.
Reckitt Benckiser had two products from its umbrella from the house of Dettol enter into the list of top five most advertised brand. While Dettol Liquid soap retained the fourth position with12810 ad insertions, Dettol cool soap had 11463 ad insertions in week 32.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
