Brands
The Fifth anniversary edition of the BrandZTM India ranking expands to 75 brands
For this fifth anniversary of the BrandZ™ India report, the criteria has been revised and has expanded the ranking to become the BrandZ™ India Top 75. The expanded ranking keeps pace with the changes in India and charts India’s rapidly changing brand landscape and provide insights necessary for building valuable brands.
With the new criteria, the BrandZ India ranking added 30 new brands, with over a third coming from the service sector. Other categories added to the BrandZ India ranking this year are durables and home appliances, tobacco, and entertainment (TV stations). With the addition of new categories, seven Newcomers appear in the Top 15 and the awards will be given out on September 6th in Mumbai.
As India changes, the people with some money to spend and a desire for a better life are not limited to wealthy enclaves in a few major cities, making brand marketing more complicated. Especially in FMCG and personal care categories, success requires understanding the product nuances and linguistic distinctions both across thousands of villages and among the micro markets in India’s major cities.
These challenges are coupled with opportunities. First, having more higher income people, even in rural areas, increases the number of Indian consumers, making it economically feasible for marketers to create niche brands. Second, digital technology and the advent of mobile devices democratizes access to information, enabling marketers to target their messages. Opportunities are everywhere because people throughout India are striving.
Vishikh Talwar, MD Kantar Millward Brown- South Asia says-
The BrandZ™ five-year analysis shows to ensure faster brand value growth, a brand needs to cultivate the drivers of equity: Meaningfulness, Difference, and Salience. For a consumer group like the millennials who grew amid the era of India’s technological awakening and transformation, brands must adopt their values to connect and thereby build trust with this generation. This tectonic shift in Indian society molded these young adults as conscious and highly informed consumers. They expect and demand transparency and prefer to do business with brands that have expertise in their offerings and authenticity in their claims.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
