Brands
The Fifth anniversary edition of the BrandZTM India ranking expands to 75 brands
For this fifth anniversary of the BrandZ™ India report, the criteria has been revised and has expanded the ranking to become the BrandZ™ India Top 75. The expanded ranking keeps pace with the changes in India and charts India’s rapidly changing brand landscape and provide insights necessary for building valuable brands.
With the new criteria, the BrandZ India ranking added 30 new brands, with over a third coming from the service sector. Other categories added to the BrandZ India ranking this year are durables and home appliances, tobacco, and entertainment (TV stations). With the addition of new categories, seven Newcomers appear in the Top 15 and the awards will be given out on September 6th in Mumbai.
As India changes, the people with some money to spend and a desire for a better life are not limited to wealthy enclaves in a few major cities, making brand marketing more complicated. Especially in FMCG and personal care categories, success requires understanding the product nuances and linguistic distinctions both across thousands of villages and among the micro markets in India’s major cities.
These challenges are coupled with opportunities. First, having more higher income people, even in rural areas, increases the number of Indian consumers, making it economically feasible for marketers to create niche brands. Second, digital technology and the advent of mobile devices democratizes access to information, enabling marketers to target their messages. Opportunities are everywhere because people throughout India are striving.
Vishikh Talwar, MD Kantar Millward Brown- South Asia says-
The BrandZ™ five-year analysis shows to ensure faster brand value growth, a brand needs to cultivate the drivers of equity: Meaningfulness, Difference, and Salience. For a consumer group like the millennials who grew amid the era of India’s technological awakening and transformation, brands must adopt their values to connect and thereby build trust with this generation. This tectonic shift in Indian society molded these young adults as conscious and highly informed consumers. They expect and demand transparency and prefer to do business with brands that have expertise in their offerings and authenticity in their claims.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
