Brands
Linc Pens shows love for teachers who taught life lessons
MUMBAI: Linc Pen and Plastics has been one of India’s most trusted writing instruments brand for the last four decades. With a strong presence over 50 countries, Linc Pens has decided to express its heartfelt gratitude to people who teach essential life lessons with a brand-new ad campaign named “Life’s Best Teachers”.
The campaign highlights a 12th standard student ruminating those people who taught him essential lessons at different facets of life. The digital film beautifully portrays how important it is to express gratitude. Essential learnings can come from even the lower rungs of the social ladder, is another beautiful take-away from the film. It also has garnered a lot of positive response and has already clocked more than 15,000 views on YouTube and 13,600 views on Facebook.
Linc Pen and Plastics head of marketing and international business Rohit Deepak Jalan says, “We have always looked up to teachers as a huge asset in our lives. In our opinion, some important and valuable lessons are learnt outside the classroom too. Through this campaign Linc Pens wants to express the gratitude towards all the teachers who have been a part of a students’ journey. Happy Teachers Day.”
The creative agency added, “Linc is a national brand and we are delighted to have done this project for them. We have already received very positive feedback about the film, from social media. Evidently the hard work and effort we have put into it is paying dividends.”
The objective of the campaign was to acknowledge and remember those people who have made you a better person in life.
Linc decided to celebrate Teacher’s Day with an emotional touch by identifying the “Life’s Best Teachers” who propelled you towards betterment.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
