MAM
Adgcraft expands its footprints in Mumbai
Mumbai: Adgcraft, a Delhi NCR-based award-winning PR agency, as part of their strategic expansion plan opens their new office in Mumbai, Maharashtra. This expansion aligns with Adgcraft’s strategic growth plan and underscores its commitment to providing top-tier public relations. The Mumbai office is set to become an important hub for Adgcraft’s operations, focusing on delivering tailored communication strategies and innovative PR solutions. This move, not only strengthens Adgcraft’s presence in India’s financial capital but also enhances its ability to serve clients with the highest level of expertise and dedication. The office is situated at Hive8, Kohinoor Square, Dadar West.
The Mumbai office will serve clients in the BFSI (banking, financial services, and insurance), corporate, lifestyle, influencer marketing, and hospitality sectors. With the opening of the Mumbai office, Adgcraft aims to leverage its extensive experience and industry knowledge to help clients achieve their communication goals. The agency’s proven track record in handling high-profile PR mandates and delivering impactful results positions it as a trusted partner for businesses looking to enhance their brand presence and engagement.
Adgcraft MD Abhinay Kumar Singh expressed his enthusiasm about the new office launch, stating, “Over the years, we have evolved into a trusted partner for over 100 brands, delivering comprehensive PR services to customise meet our client’s diverse needs. Looking ahead, our goal is to continue expanding our capabilities, leveraging our industry expertise and talented team to drive measurable results for our clients. The launch of our Mumbai office marks the beginning of an exciting new chapter for Adgcraft as we aim to further strengthen our position as a leader in the PR industry.”
Commenting on the launch, Mumbai office’s VP, growth & strategy Rahul Adap said, “Establishing our presence in Mumbai signifies a strategic expansion into one of the most dynamic and diverse business environments in India. Our team is ready to bring Adgcraft’s PR strategies to clients here, helping them to navigate the unique challenges and opportunities in this vibrant market. We are committed to offering personalized and effective communication solutions that meet our client’s needs and help them achieve their goals.”
Adgcraft is also proud to be working with global clients from the USA, South Korea, and other countries, further extending its reach and expertise in the international arena. Additionally, the agency has collaborated with numerous startup incubators, providing strategic communication support to help emerging businesses grow and succeed in competitive markets.
Adgcraft’s vision is to become a one stop solution provider for all comprehensive PR and brand communications strategies, delivering complex messages in the simplest manner. The agency’s motto, “Your Story is your strength, and communication is ours,” reflects its commitment to crafting powerful narratives that resonate with audiences and drive meaningful engagement.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
