MAM
Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP
Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.
IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.
Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.
More than 35 per cent of all Father’s Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.
This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.
“We’ve seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers’ efforts to make Father’s Day a memorable celebration.”
The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.
MAM
BKT Tyres launches ‘Elevate Your Drive’ campaign with Ranveer Singh
TV led multimedia campaign marks BKT’s entry into India’s on highway tyre market.
MUMBAI: When ambition meets asphalt, the road suddenly looks a lot wider. BKT Tyres has rolled out a new brand campaign titled ‘Elevate Your Drive’, fronted by actor Ranveer Singh, as the company formally enters India’s on highway tyre market. The television led multimedia campaign introduces the brand’s core consumer proposition built around confidence, progress and performance on the road.
At the heart of the campaign lies a simple human insight: while most people aspire to move ahead in life, uncertainty and self doubt often slow their journey. Replace doubt with confidence, the brand argues, and every drive becomes a step towards something bigger.
The campaign film features Ranveer Singh appearing as himself, reflecting the spirit of ambition and forward momentum. Through a voiceover, he threads together stories of individuals from different walks of life, capturing their journeys from good to great and from ordinary to extraordinary.
Alongside the visual storytelling, the campaign also introduces a new sonic identity for the brand, designed to help BKT build recall across platforms through a distinctive audio signature that echoes the idea of elevation.
BKT, chief marketing officer India Mahesh Koppad said the campaign aims to position the brand with a clear purpose as it expands its presence in the Indian consumer segment.
“With ‘Elevate Your Drive’, we are positioning BKT Tyres for Indian consumers and our channel partners with a meaningful purpose. Mobility is about empowering progress in a market where consumers seek reliability, performance and meaning from the brands they choose. Our ambition is to enable every Indian vehicle owner to move forward with confidence,” he said.
Expereal co founder Avik Chattopadhyay who worked on the brand strategy for India, noted that entering the consumer tyre segment requires a strong focus on purpose and positioning.
“The best way for an off highway specialist brand to enter the consumer segment is to adopt a deeply customer centric approach to purpose, promise and positioning. BKT Tyres aims to enhance every vehicle owner’s progress and driving delight by creating an ecosystem that empowers individuals to move ahead with confidence,” he said.
The creative campaign was conceptualised and executed by Infectious Advertising. The film was produced in collaboration with Mangata Films and Prachar Communications.
Infectious, creative chairman and managing partner Ramanuj Shastry said the idea behind the campaign was to capture the relentless human pursuit of improvement.
“The journey from good to better never really ends. For some, victory is the destination, but for the truly great it is only a pitstop. BKT Tyres ensures that when the human spirit wants to go further, the road does not hold it back,” he said.
With the ‘Elevate Your Drive’ campaign rolling out across a high reach media mix, BKT Tyres is looking to build early visibility and connect with Indian consumers as it accelerates into the on highway market.
