Account
Youva onboards Social Kinnect as digital agency
MUMBAI: Digital marketing agency, Social Kinnect adds another client to its portfolio – Youva from the house of Navneet. Youva is a stationery brand that has been specifically designed for the youth of the country to promote the “art of being cool.”
With the latest collection, it intends to make studies fun and exciting. The range includes notebooks, drawing books, pencils, colour pencils, wax crayons, sharpeners, erasers, geometry boxes, glue, clay and more.
Social Kinnect will be responsible for driving and delivering the overall social media requirements for the brand. The agency will take charge of creative strategy and execution, social media management, performance creative development, website development and influencer marketing for Youva. Social Kinnect has a long history of creating innovative campaigns that appeal to millennials, thus making it the ideal partner for youth-oriented Youva.
Commenting on the new account win, Social Kinnect CEO Rohan Mehta said, “We are excited to have Youva on board. We will use our expertise in creating compelling campaigns for the youth that also deliver business impact to help Youva reach the right audience. We look forward to doing some path-breaking work with Youva.”
Navneet Education Ltd director – stationery division Shailendra Gala said, “Youva from Navneet has always believed in keeping up with the times and being relevant for our consumers. Social Kinnect, with their expertise in all things digital, will partner with us in sustaining an engaging conversation with the youth. We are delighted with the association and look forward to an enriching and fruitful year ahead!”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
