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PennyWise gets ISO 27001:2013 Certification
MUMBAI: PennyWise Solutions, an Ogilvy Group company that helps global brands accelerate their digital transformation initiatives across digital experience and commerce platforms, has announced that it has achieved ISO 27001:2013 certification.
This ISO 27001 certification from TUV Nord, an accredited certification body based in Germany, involves rigorous assessment as well ongoing reviews to ensure compliance and continuous improvement in information security processes.
PennyWise CEO Anand Morzaria said, “Brands across the world including those in India are extremely and rightfully concerned about protecting the confidentiality of their data and that belonging to their customers. At PennyWise, we are steadfast in our commitment towards ensuring the confidentiality and security of the data assets managed by us and we will continue to invest in systems and processes around data security.”
The ISO 27001:2013 certification emphasises the design and enforcement of a comprehensive set of security controls that protect data assets across the organisation. As an internationally recognised standard that defines the requirements of an Information Security Management System (ISMS), this certification affirms PennyWise’s commitment towards the implementation of best practices in information security processes.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
