Brands
adidas releases limited edition Lionel Messi F50 Triunfo Dorado
Mumbai – adidas has launched the limited-edition Lionel Messi F50 Triunfo Dorado pack. Engineered for game-changing speed, the boots will be worn by Messi as he looks to add more accolades to his glittering career this summer.
For the first time ever, the boots available for retail include some of the exact, unique design specifications Leo chooses for his own on-pitch footwear, enabling fans to get closer than ever to the feeling of emulating the GOAT on the pitch.
. The closure of the ‘burrito’ style tongue is adapted to Leo’s preferred fit and has been engineered with knit material for maximum comfort.
. The Hybrid Touch upper updates the recently released inline F50 with a synthetic suede and foil material with soft haptic designed for vamp stability and comfort when touching the ball at speed.
. Consistent with the other existing F50 releases, the boots sit on a Sprintframe 360 soleplate, specifically designed to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.
Following the return of the F50 franchise earlier this month, the visual design of the Triunfo Dorado is inspired by one of the franchise’s most iconic boots – the F50 Prime. The Prime was originally released in season 2014/15, a season in which Leo won the League, Cup and UEFA Champions LeagueTM treble while breaking the all-time record for goals scored in the Spanish top division (43 in 38 appearances – and 21 assists.)
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
