Brands
BJP leads ad-insertions for August-November 2018
MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan. No party is leaving any stone unturned in promoting its agendas in this politically charged season but Bhartiya Janata Party (BJP) is surely leading this battle of advertisements.
As per ad-insertion calculation for the period of August-November 2018 – released by AdEx India, a part of TAM Media Research – BJP tops the share of advertisements across television, print, and radio at 58 per cent, which is nearly 2.5 times more than the rival Congress. However, they both collectively contribute a massive 85 per cent to the overall ad-insertion share of political parties.
The following parties lag much behind in terms of ad-insertions with Telangana Rashtra Samiti (TRS) and Jana Sena Party contributing three per cent and two per cent respectively, given the state assembly elections in Telangana.Regional Party Dravida Munnetra Kazhagam (DMK) stands at the 5th position with two per cent ad-insertions that can be attributed to the death of M Karunanidhi in August.
Meanwhile, BJP topped the ad-insertions in central Indian state of Madhya Pradesh that went into polls on 28:November as well, owing 73 per cent share. The state also saw a rise in ad-insertions made by the political parties on TV (1.9 times) and radio (2.3 times) as compared to the previous assembly elections. However, the ad-insertions in the print medium saw a dip of 74 percent.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
