MAM
OpraahFx forays into meme marketing with ‘OhsoFunny’
Mumbai: OpraahFx, an influencer marketing and talent management firm, becomes the pioneer by introducing a dedicated meme marketing wing, ‘OhsoFunny’.
With meme pages over 160 million followers and original meme creators boasting over 10 million followers, ‘OhsoFunny’ team is all set to revolutionize the meme marketing scenario in India.
Sharing his excitement, OpraahFx founder Pranav Panpalia said, “To keep up with trending topics, memes have become an essential format. Partnering with popular meme creators adds authenticity to a campaign, enabling it to connect with the audience more deeply. Our team features India’s top OG meme creators who excel at making content go viral and trend through memes. Over 40 leading mainstream meme creators will be working in the team to offer the best results.”
Meme-based content often generates higher engagement than traditional advertisements, serving as a compelling communication tool, particularly among Millennials and Gen Z. With India being the country with the second-largest number of internet users globally, its internet market is highly attractive. According to a report, there were approximately 470.1 million active social media users in India monthly throughout 2022, with these users spending an average of 2.6 hours daily on social media. This indicates that the meme segment is poised for substantial growth, making it a valuable strategy for spreading viral content and enhancing brand awareness.
Pranav further added saying, “By harnessing the power of memes, brands can align with the interests and values of these demographics, crafting content that truly resonates with them. We have creators to produce on-demand content and execute campaigns across our extensive network to meet specific needs”
Sharing memes is how millennials communicate with each other and that makes meme marketing the bedrock of easily shareable brand-amplifying content. “OhsoFunny” is for brands looking to leverage the power of memes in their marketing campaigns.
OpraahFx has been successfully nurturing the vibrant influencer ecosystem through its three verticals: OP Gaming, OP Glam, and OPTech and now with ‘OhsoFunny’ it aims to further strengthen the brand value.
Memes have swiftly infiltrated the marketing landscape, becoming indispensable tools for brands looking to connect with their audiences in a more engaging and relatable manner.
MAM
‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
