MAM
Devendra Deshpande joins Friday Filmworks as head of digital content, IP
MUMBAI: The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP.
In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets. He will also create new monetisation models around content, including franchising and l&M for Friday Filmworks.
Neeraj Pandey and Shital Bhatia's collaborative venture Friday Filmworks has completed a glorious decade in Indian Cinema. Having being set up in the year 2008, Friday Filmworks has believed in both content and cinematic experience. The journey began with A Wednesday, a film which became a sleeper hit back then and has set trend of content driven films in showbiz. Over the years Friday Filmworks has garnered immense love and appreciation from audience and critics alike. Neeraj Pandey and Shital Bhatia's Friday Filmworks has been a trendsetter in Bollywood. Over the decade it has delivered films like A Wednesday (2008), Special 26 (2013), Total Siyapaa (2014), Rustom (2016), Toilet: Ek Prem Katha (2017).
Devendra has been a part of GroupM for over eight years, and has served as the head of Mindshare Content Plus for the last three and a half years.
Devendra has 16 plus years of experience in developing long term strategic partnerships through a deep understanding of advertising, social, integrated marketing, consumer insights, and media.
Over the course of his tenure at GroupM, he has worked closely with several top tier brands such as Unilever, Pepsi, GSK, Diageo, Kellogg's amongst others.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
